What Success Looks LikeWithin 24 months, this leader will:Shift social media from a corporate publisher model to an industry authority modelEstablish the company as a top voice in key industry conversationsBuild a scalable employee advocacy and expert amplification programCreate a modern social operating model embedded across the enterpriseGenerate measurable business impact through influence, reputation and demand creationIncrease share of voice against competitorsBuild a content ecosystem that is educational, useful, human and differentiatedImplement AI-enabled social intelligence and real-time content creation capabilitiesMake social a business capability rather than a communications function aloneKey Responsibilities1. Reinvent the Social Media StrategyMove beyond channels and followers to build an influence ecosystem.You will:Develop a multi-year vision for social innovationIdentify emerging behaviors, technologies and platforms before competitorsRedefine how the organization creates and distributes expertiseEstablish audience-first content modelsBuild social experiences that create participation rather than passive consumptionChallenge legacy KPIs and introduce business-impact measurement2. Build Industry InfluenceTransform the company into an industry and energy destination.You will:Partner with our leadership team on integrating strategies for executives and technical expertsBuild programs that elevate engineers, researchers and subject matter expertsExpand industry influence through strategic partnerships and communitiesCreate new formats that simplify complex technologiesPosition the company as the interpreter of industry change rather than simply a reporter of news3. Lead Social InnovationServe as the innovation engine for digital engagement.You will:Evaluate emerging platforms and technologiesPilot AI-assisted content creation workflowsTest new content formats and audience engagement modelsIntroduce interactive, immersive and community-driven experiencesCreate an experimentation framework with rapid testing and learning4. Embed Social Across the BusinessDevelop social as a shared enterprise capability. You will partner with other leaders:Build governance models, workflows and RACI structuresDevelop functional champions across the organizationEnable business leaders to contribute expertiseCreate scalable intake and content planning processesDeliver enterprise training and capability-building programsEstablish employee advocacy frameworks and activation plans5. Create World-Class Content SystemsMove from content production to content orchestration.You will:Build repeatable content engines around strategic prioritiesTransform technical expertise into audience-first storytellingDevelop platform-native content experiencesEstablish creative frameworks and distinctive visual treatmentsAlign content formats to audience behaviors and platform strengths6. Own Community and ConversationCreate two-way engagement at scale.You will:Develop social listening and intelligence programsBuild community engagement strategiesIdentify emerging risks and opportunitiesEstablish response playbooks and escalation proceduresTurn audience insights into business recommendations7. Deliver Business Intelligence and MeasurementRedefine how success is measured.You will:Move beyond:ImpressionsFollowersEngagement rateAnd measure:Share of voiceInfluence growthThought leadership authorityReputation impactExecutive visibilityEmployee advocacy participationBusiness contributionConversion and demand influenceRequired Experience10+ years in social media, digital strategy, communications, brand or content leadershipExperience building enterprise-scale social media programsStrong understanding of audience development and influence-buildingExperience leading cross-functional transformation initiativesExpertise in executive communications and thought leadershipExperience managing agencies, technology platforms and analytics programsDemonstrated success driving innovation and organizational changeYou will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans. This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.The Baker Hughes internal title for this role is: Communications Advisor - Customer/Marketing CommSummaryLocation: US-TX-HOUSTON-575 N. DAIRY ASHFORD RD, ENERGY CENTER II EC2; US-TX-OTHER TEXASType: Full time
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